AWS PRO family includes eight font styles. The letterforms are dynamic; typically round shapes appear more compact, as their verticals have been flattened. This ‘straightening out’ gives text set in the typefaces a streamlined look. Indeed, AWS PRO is designed according to a modular system. All shapes bear a strong commonality to each other, without becoming repetitive. However, the curves in the modules have all been optically corrected, removing the mechanical nature that would otherwise become too dominant.